Community Management + Active Listening

JMG will monitor the business's social media channels and respond to comments and messages from followers. Community management is the process of building and maintaining relationships with a business's social media audience. An active and listening community management approach involves several key elements:

+ Monitoring social media channels: A social media agency should regularly monitor the business's social media channels for mentions, comments, and messages. This includes both positive and negative feedback.

+ Responding to inquiries and feedback: JMG will respond to customer inquiries and feedback in a timely and professional manner. This can include providing helpful information, addressing concerns, and thanking customers for their support.

+ Engaging with the audience: Community management also involves actively engaging with the audience through social media. JMG will participate in relevant conversations, share interesting content, and encourage user-generated content.

+ Analyzing metrics: JMG will regularly analyze social media metrics such as engagement rates, reach, and sentiment to understand how the audience is responding to the business's content. This can help inform future content and engagement strategies.

An active and listening community management approach involves building strong relationships with the audience through regular monitoring, engagement, and analysis of social media channels.